After playing the game I have seen how a real business should run. Success of the business is based on decisions that owners make about purchases, pricing and investing. To increase demand you have to make your place "likable" by clients. To accomplish this you have to invest some money by increasing the number of staff members so that the service speed will increase and by buying stereo equipment or hiring a singer.
But each decision should be based on price (business should be able to afford it), how this purchase will affect the price that customers will pay, and will this add additional spaces to your business (increased supply). Next, you have to decide on additional revenue sources like newsstand or ice cream stand. It slows down customers and brings additional revenue.
When you move up levels you have more options to expand and make more revenue. But again, you have to make right decisions and always have some extra money for expenses like cleaning.
To succeed in this game you have to reasonably spend your money and make sure that you have enough staff members, invest in your business and expand when you have enough funds to do it.
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